If your website was an 80s dating video, how creepy would it be — on a scale of awkward wink to proposing marriage? Bad news, friend. If you’re pushing the sale too hard, you’re inching wayyyy up the creep-o-meter. Trying to sell at the top of your funnel is like proposing marriage in a dating profile. So, I have a bold proposition for all you creatives and 1:1 service providers out there:
STOP TRYING TO SELL STUFF ON YOUR WEBSITE.
Your website has BETTER things to do to sell to people. Like…
– Educating your prospect
– Building trust and confidence
– Inviting your visitor into relationship with you
p.s. Your evergreen website operates differently than a sales page whose sole job it is to sell and NOTHING else. More on that in this video.
In this episode of #AwkwardMarketing, I’m breaking down the THREE MOST IMPORTANT THINGS YOUR WEBSITE NEEDS TO DO so you can make a sale down the line. Plus the INSTANT WEBSITE REVIEW KIT:
Other shows mentioned in this video:
What Is A Sales Funnel:
ABOUT THE SHOW: Awkward Marketing is a business comedy show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.
ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)
Today, Rachael is back outside the Windy City with her husband, daughter, two dogs, and a bunch of old computer cords they’re too afraid to throw away. (You never know!) When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at /